Roll your own search engine, says Microsoft.
Which is a nice idea. Just as nice as when Rollyo has the idea, or indeed launched (TechCrunch) the idea, last September.
What's interesting about this is not so much that Microsoft has developed a better and more tailored way of searching. It's that this is the first time I can remember since...oh, I'm not sure when that an alleged "technology" company has seen a new idea and been prompted by it to actually build some technology itself rather than just acquire the company that came up with it. Strange times indeed when the digital media giants are putting energy into R&D rather than gobbling up start-ups.