This is the mobile application I've been waiting for - the point&click interface for the real world (NYtimes). Satnav plus the hitherto-elusive missing link of a miniaturised electronic compass allow Japanese mobile phone users to simply point at things they see and ask their phone "what's that?"
Perceptric calls it "a new front in the search wars" - absolutely. But it's more than that. It's the missing link between cyberspace and the corporeal world. It's the digital interface for reality. Tie it in to...oh, a Yellow Pages directory with location-targeted special offers, or link it to a property database so you can point at houses and find out whether they're for sale, or make it the gun interface for the ultimate mobile gaming experience...a point&click interface for the real world is a big, big deal.