Gazes also into you

Darren Rowse calls the Time article declaring the person of the year as "You" "Linkbaiter of the Year". Personally, I think the true irrelevance of Time selecting "us" as Person of the Year is that, had it not been for the hundreds of "our" blogs linking to the story, "we" would never have known that we'd won.

The digital revolution is not a media revolution, and the only truly remarkable thing here is that media still wants us to think it is, or that it looks like one. The importance of the digital revolution is not the photos of half a dozen anonymous Time readers that are briefly at the top of an single over-hyped Time cover article, but the 230 million flickr photos that and 1.3 million daily blog posts that are seen by the people who actually care about them. Scott Karp calls it "a 'link bait' ploy that deconstructs itself because 'we' did not choose to put 'us' on the cover of Time."  But we did choose to put the cover of Time on our blogs. Jeff Jarvis simply points out that "it has always been us" - indeed, and Time baiting us into publicising their cover of the year rather nicely illustrates the direction in which the relationship now operates.