User-generated privacy

Recent announcements by Ask, Microsoft and Google aimed to assuage searchers' fears for their privacy seem to me to miss the point. I don't want new industry standards where some search engines (or governments) get together and decide how long they'll store my data for and what they'll do with it. I want ToS that encourage user-side solutions to search engine users' legitimate privacy concerns - like, for example, extension TrackMeNot that runs interference on search tracking by generating multiple generic searches so the real ones get lost in the noise. 

Also...the claim by Ask that "too much" privacy would be bad because it would create a haven for child predators smacks of bullshit - child predators are the witches or the communists of the Internet age and arguments that resort to blaming them should be automatically suspect. (Do we have a version of Godwin's Law to describe the phenomenon of trying to justify any web policy by blaming a need to track/obstruct online paedophiles? We sure need one.)