Social network targeting problem
Interesting that MySpace has been able to up its click-through rate by 80% by targeting ads more closely to its users when, according to a press release I just received from Webitpr, a third of social networking users falsify their personal details due to privacy concerns. What commercial value does a social network bring to the table? Deep insight about its users. Which value becomes...rather questionable if they're making up their details over privacy and ID-protection concerns. Oh dear.
Are the two reports comparable? One is saying users enter fictional information on their identity in order to prevent ID theft - I would assume we're talking surnames, dates of birth and so on. The other is saying that MySpace is trawling site content to tweak adverts to appeal to their users - I would assume this means things that one wouldn't bother to falsify like musical tastes, friends and other interests. I think MySpace should do okay.
Posted by: Rick | September 19, 2007 at 10:42 AM