Disclosure

Site search


  • Web Virtual Economics

Community

Syndication (RSS)

  • Subscribe in Bloglines Subscribe in NewsGator Online Add to Google Add to My AOL Subscribe in Rojo Add to netvibes

Syndication (email)

  • Enter your email address:

    Delivered by FeedBurner

Integration

Links to this blog

Books I've been reading

« This is how all sports news sounds to me | Main | Newspapers vs Google »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5b7853ef00e5513b08e58833

Listed below are links to weblogs that reference Ernst and Young takes a stab at measuring UK online newspaper revenues:

Comments

Rick

"...seems to have been conducted by sending an internal email around 100 Ernest and Young employees"

You would think they could at least email a statistically significant number of people. They have about 8,000 staff in the UK alone.

awrc

A pedant writes: you might want to get their name right: Ernst

James Page

I am bit confused don't many of the newspapers run ppc ad's from both Yahoo and Google anyway.

I would be far more interested in a comparison of banners vs mpu's...

Seamus McCauley

James - Good point about newspapers already running Google ads anyway. In 2006 publishers (ie websites not including search engines) made about £450m from display ads and about two-thirds of that sum in Traffic Acquisition Cost rebates from the search engines.

In pure CTR terms, MPUs are about three times more effective than banners. I hope to publish something proving this soon, sorry can't share it right now.

Awrc - honestly never noticed it was "Ernst" and not "Ernest" before. Guess I must have been making that mistake all my life.

R N B

Excellent analysis (SM, not E&Y). I'm not sure of how the trackback works, but I linked back here.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

December 2009

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Blogroll Search

Blog powered by TypePad
Member since 03/2006