You may have already won a hundred cars!

The title of this post refers to the silliest piece of direct marekting I ever received. It came on a spam email a year or so ago. 100 cars! Clearly what every customer dreams of is an improbably valuable prize that's also a logistical headache.

Today I got a close second through the post, an "exclusive 3 for 2" offer - from a shoe company. (You can see it here.) Sure, I know what they mean...but hey. 3 for 2 on shoes. Tell your three-legged friends.