Here's something I've not seen before - PayPal's advertisement for commercial partner Betfair landed in my inbox overnight. (Silicon.com seems to have known about the partnership a fortnight ago though so this is hardly a scoop, just me catching up).
It's not clear yet whether this has simply been sent out to all PayPal users or whether PayPal has somehow used its wealth of transactional customer data to tailor the offer. If they haven't this time, clearly they soon will.
This is PayPal's second new initiative in as many weeks - last week of course it was the launch (TechCrunch) of their mobile payments solution to the UK and US.
With 96 million PayPal accounts in operation worldwide (InternetStockBlog), compared to e.g. 66 million at American Express, this is a rich new advertising seam for PayPal's owner, eBay, to mine. PayPal isn't a traditional advertising medium, but with that many clients and with access to so much crucial transactional data they're in a great position to become a powerhouse of targeted commercial emailing.
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