Fosters shifts ad budget online

The Washington Post reports (sub req'd) that Australian brewer Fosters "is to quit advertising on American TV and move its US budget to online ads", says Lovelace. AdAge has some detail of Foster's campaign with Heavy.com. This looks increasingly like the sudden, decisive tipping point I've been talking about for TV advertising instead of the gradual decline the industry has been pinning its hopes on as it experiments with a digital distribution model.