MySupermarket

Here's a neat new aggregation tool - MySupermarket.co.uk, which operates on the simply premise of aggregating data from all of the UK's online delivery supermarkets and letting users browse for what they want to buy and then actually purchase it from whoever's cheapest. How the supermarkets will respond to this commodification of their meticulously-differentiated ranges remains to be seen, but from the consumer angle it looks like an obvious winner.