MySpace losing out?

Businessweek claims that MySpace is losing out to its competitors because "about 50% of customers who sign up for a MySpace account never return".  Businessweek obviously doesn't know that sign-ups aren't the same as users; as Read/WriteWeb reminded us recently, danah boyd has already shown that digital natives regard virtual identities as a lot more disposable than that.  The users are coming back just fine: they just aren't coming back to their old accounts.

(HT: Roy Greenslade)