If Color is all it's claimed to be, offline cameras are on their way out even faster than we thought.
Taking photos and not being able to immediately upload and share them already seems absurd - I still have my DSLR, cos it takes good pictures, but having to download photos from it manually hours after the event has the feel of setting hot metal type by hand or binding my own books.
The guys at Color plan to make photography more social than ever (oh yes, another nail in the Flickr coffin too - good old Yahoo asleep at the wheel again) which makes location and immediacy more important for photography than ever. Currently I can take good photos on my DSLR and sacrifice location and immediacy, or I can take less good photos with my cameraphone. So what I actually need now is a proper camera with a SIM card and a data plan. It's a whole new market waiting to happen.
(An aside - Color is a neat idea, but I remember the first time I saw something like this was in 2005 and it was called Sticky Shadows, and it went nowhere very much because almost no-one carried the sort of technology that would make it work. Execution matters, but timing matters too.)
Recent Comments