Appointment television ceased to be appointment television when we all got TiVos. We could skip the ads so we skipped the ads. Then we all got Twitter, and appointment television became appointment television again because what's the fun of watching Xfactor or The Apprentice or Dr Who the day after the twitter stream has flown by?
There's a couple of possible solutions to this, but the one that strikes me as most obviously achievable without the invention of any new technology is for us all to agree to a minor conspiracy.
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